AdAge: Bear Meets Eagle On Fire continues to create eye-catching work for client, now under the banner ‘Wherever We Go’

" If you want to change how people feel about your brand, you have to change how the brand feels,” said Brent Smart, Telstra’s chief marketing officer. “This work captures the spirit of optimism and promise of partnership that we want the Telstra brand to be all about. We want to show that the biggest brands can also be the most imaginative.”

Just as impressive is the OOH portion of the campaign. Many executions feature graphic illustrations by Ben Hasler that were recreated in layers of paper with artist Kyle Bean and photographer Carl Kleiner. There are 40 special builds as well as painted wall murals. The OOH will hit some 3,000 sites in all.

The result is a campaign with massive reach but with the kind of artistry usually seen in smaller projects.

“I’m just proud of all the folks who’ve cared so hard to make this work,” said Micah Walker, Founder and Chief Creative Officer of Bear Meets Eagle On Fire. “It’s not that often you get to make work this considered and crafted, and to do it at this scale, is just really rare.”